Privacy Policy

Last Updated: April 22, 2021

Online Privacy

The M.L.S. of Naples, Inc. (“Naples MLS”, “we” or “us”) owns and operates the website at (the “Website”). The Naples MLS is a wholly owned subsidiary of the Naples Area Board of REALTORS® and Association of Real Estate Professionals, Inc. d/b/a Naples Area Board of REALTORS®. (“NABOR®). The Naples MLS understands the concerns Internet users have about the privacy and security of information. This Privacy Policy explains the Naples MLS’ priorities for protecting your privacy and security, in addition to providing you with the best possible online experience. In conjunction with this Privacy Policy, you should review the Naples MLS’ "Terms Of Use" for a complete understanding of the rules governing the Website.

Information Gathered

Similar to other websites on the Internet, the Naples MLS gathers information about Website visitors and activity to improve the quality of online information and services offered. As you visit and use the Website, the Naples MLS automatically tracks certain information about you to help us better understand how the Website is used and how we can enhance your overall experience on the Website. This information may include the domain name of the website from which you are connecting, the URLs and Website pages you visit, the number of times you visit each Website page, what downloads and/or search queries you have made, how long you spent on particular sections of the Website, and your browser or computer operating system type. We do not collect any information about your email address or other personally identifiable information merely by reason of your having visited the Website. The information is generally gathered through the use of “cookies” and "clear GIFs".

A "cookie" is a small piece of information that a website sends to a visitor's computer in text file format so that the website can recognize your computer when you return to the website. In some cases, it is stored on the visitor's hard drive. Cookies can save the visitor's useful information that enables the website to recall your preferences. You can refuse cookies by turning them off in your browser. If you have set your browser to warn you before accepting cookies, you will receive the warning message with each cookie. Please refer to your browser instructions for information regarding erasing, blocking, and receiving warnings for cookies. Declining the Internet cookie may, however, interfere with a visitor's ability to view certain content in our Website.

We and our service providers sometimes use "clear GIFs" in connection with cookies and other Website functions. Clear GIFs perform administrative functions without detracting from your online experience. They may be used to perform statistical and administrative tasks, including, but not limited to, measuring site and page traffic, verifying advertising avenues and positioning images on the web. Clear GIFs do not collect any personally identifiable information.

Optional Voluntary Information

There are occasions where we may ask you to voluntarily submit information about yourself (known as “Personally Identifiable Information” or “PII”), such as your name, address, telephone number and e-mail address. We may use your PII to enable us to better understand your needs, adjust to your personal preferences, enhance your ability to search for information on the Website, contact you regarding information about which you may be interested in and for other similar business purposes.

Reasons for Gathering of Information

We collect and monitor information about usage and traffic patterns on the Website for a variety of purposes, including:

  • Editorial and feedback purposes

  • Marketing and promotional purposes

  • Statistical analysis of users' behavior to measure the effectiveness of this Website

  • Product development

  • Content improvement

  • To inform companies with links on the Website about how many visitors have seen or clicked on their links

  • Customization and improvement of the content and layout of the Website

Modifying Your Information

If you want us to delete your PII, please contact us at 239-597-1666 or email us at with your request. We will take steps to delete your information as soon as is practicable, but some information may remain in archived/backup copies for our records or as otherwise required by law.

Use of Information and Protection of Your Privacy

As mentioned above, we track your usage of this Website to better understand your needs, respond to your questions posed to us through the Website, and enable you to search for information on the Website. We may provide aggregate statistical information to reputable parties about the visitors to the Website, but such statistical information does not contain any personally identifiable or private information about you. We will not share your personal information with any outside parties without your permission, unless such disclosure is necessary to comply with applicable law or valid legal process or to protect the personal safety of our users, employees, independent contractors or the public. Notwithstanding the foregoing, for purposes of fulfilling your requests for additional information or services from the Naples MLS or NABOR®, we may forward your request to an appropriate third party to enable that party to contact you to provide you with the information or services you request. Once we have forwarded your contact information to the third party, that party will be solely responsible for the further use of such information, and the Naples MLS and NABOR® disclaim any responsibility for acts or omissions of such parties.

We may use third party contractors who can access our databases for the purpose of conducting repairs or upgrades to our computer systems. We may also use third party service providers and give access to your personal information as part of the services they provide to us. We hold all such third parties to the same privacy standards to which we hold ourselves. We require these third parties to use and disclose your personal information only as necessary to perform their services for us.

We may also disclose the information we collect to third parties as is required, usual, appropriate or acceptable to help us manage or administer our business, or to courts, litigants, or government agencies as required or permitted by law, or to protect the personal safety or property of the Naples MLS, NABOR®, or their staff, members, participants, subscribers, or the general public.


We operate secure data networks protected by industry standard security protocols, such as (if and where appropriate) firewalls, encryption, and password protection systems. Our security and privacy policies are periodically reviewed and enhanced as necessary, and only authorized individuals have access to the information provided by our users.


The Website may contain hyperlinks or "links" to and from other Internet sites. These sites may have different privacy practices from the ones described here. Since this Privacy Policy applies solely to this Website, please read the privacy statements of the other websites you visit. The Naples MLS and NABOR® are not responsible or liable to you for the results of your dealings with the owners or operators of other websites.

Policy Toward Children

Our Website is not directed to children under 13. Consistent with the Federal Children’s Online Privacy Protection Act, we do not knowingly collect PII from children under 13. If we discover that we have collected PII of a child under 13, we will delete such information from our system as soon as possible.

Internet Privacy Policy

This Privacy Policy is effective as of the date first written above. By using this Website you consent to the collection and use by us of the information about you in the manner described in this Privacy Policy. If we decide to change our Privacy Policy, we will post those changes on this page so you are always aware of what information we collect, how we use it, and under what circumstances we disclose it. From time to time we may modify or update this Privacy Policy. All changes will be promptly posted at this location on our Website. We recommend that visitors to our Website re-visit this Privacy Policy on occasion to learn of changes to our privacy practices and policies.


It is important to us at the Naples MLS and NABOR® to hear what visitors have to say about our Website, our services, or any other issues. If you have any questions and/or concerns, or want to let us know what you think, please contact us at 239-597-1666 or email us at

Realtor logo

The term REALTOR® is a registered collective membership mark which identifies a real estate professional who is a member of the National Association of REALTORS® and subscribes to its strict Code of Ethics.